Trusted by Seafarers. Trusted by Shipping.
Supporting Seafarers.
Championing Crews.
Connecting Careers.
Seafarer Social connects seafarers with the opportunities, insights, and support they are looking for.
Seafarer Social: Helping Seafarers Get Noticed, Respected, and Hired
At Seafarer Social, seafarers come first. We connect you with opportunities, insights, and the recognition you deserve. Whether you’re looking for a new role, industry knowledge, or a stronger connection to life at sea, we make sure the right companies see your value.
We don’t just share news, events or job listings—we help seafarers stand out. Through strategic campaigns, we highlight your skills, showcase life at sea, and ensure the industry listens to you.
Why Be Part of Seafarer Social?
More Opportunities – Get noticed by top employers who value skilled seafarers.
Industry Insights – Stay ahead with the latest news, career trends, and seafarer-focused updates.
Stronger Connections – Engage with companies that respect and support seafarers.
Community & Recognition – Join a movement that supports seafarers first.
Better Careers, Better Lives – Access more than just a job—find a future at sea.
Your career, your future—Seafarer Social helps you take control. Join us today.
Consultancy
At Seafarer Social, we provide expert consultancy to help your team create social media strategies or work on projects aimed at seafarers and meeting the ‘S’ in ESG. Utilising our wide global network of seafarer influencers and creatives, along with our reach of 1.7 million seafarers worldwide on social media, you can be confident in our services. We ensure your brand connects with the seafaring community, increasing engagement and promoting a positive social influence.
Agency
Our agency offers strategic planning and implementation services. Our team of specialists will create a custom social media strategy targeting seafarers. We manage content, accounts, analytics, and global audience engagement.
Our mission is to help seafarers connect with businesses that recognise and value their skills, worldwide.
Seafarer Social Consultants Ltd was founded in 2022 by Carl King after spending 18 months in the Philippines. With a background in advertising and marketing, Carl served as Global Head of Marketing for a maritime tech startup. The startup’s app aimed to help seafarers in the Philippines find jobs, requiring significant user engagement.
Carl uniquely immersed himself by training as a cadet in various maritime schools, gaining valuable insights into seafarers’ profiles. Leveraging his expertise in social media marketing, influencer management, and content creation, he boosted app downloads from 4k to over 65k.
Building on this success, Seafarer Social was created to empower seafarers by connecting them with opportunities, insights, and support through tailored communications from the industry.
Carl King
Founder & CEO
The Seafarer Social Podcast
The Podcast That Puts Seafarers First.
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Our Work in Action
Our clients all have unique objectives, but share a similar demand. Communicating with seafarers digitally to maximise engagement and traffic towards their products of services. We do it better than anyone.
Sailors' Society
Services:
Full social media management, Influencer Management
Our Impact:
A huge surge in digital engagement with seafarers across Instagram and Facebook and rapidly becoming the most followed and engaging seafarer charity on social media, worldwide with over a million views across all channels.
Institute of Marine Engineering, Science and Technology (IMarEST)
Services:
Social, Influencer Management
Our Impact:
Created a range of seafarer influencer social media based content targeting young seafarers, which led to a significant increase in student memberships, particularly in the far east.
The Seafarer Crew
Carl King
Founder & CEO
Ami
Social Media Manager
Bernadette
Copywriter
Trusted by Seafarers, Powered by Influencers
In 2024 alone, we collaborated with over 75 seafarer influencers across various social media platforms. Why does this matter? Seafarers trust their peers—it’s as simple as that. If you want to connect with the seafaring community and encourage engagement with your brand, working with these exceptional creators is one of the most effective strategies.
Let us help you tap into this trusted network and bring your brand to the forefront of the maritime industry.
What Our Clients Are Saying
“Since partnering with Carl King and Seafarer Social on our seafarer-focused social media we have seen a real increase in engagement with our messaging and our services like our Peer-To-Peer Support Groups and Cadet Conferences. We have particularly benefitted from the relationships forged with influencers which have increased our reach exponentially.”
Melanie Warman, Director - Sailors Society
